Like GM's new global compact (Delta II) platform, this larger architecture was developed to conform with all the different regulatory requirements in Europe, North America and Asia at the same time. The Regal will be marketed as a more sporting sedan aimed at the LaCrosse is more luxury oriented with Buick seeing theĪcura TL as its primary competitors. The Regal, however, is being targeted at a very different customer than its larger brother.
Federico and his team wanted the Insignia to be taken seriously as a German sports sedan, something the Vectra never really achieved.īuick already offers an Epsilon II-based model in North America as the While developing the Insignia, the intent has always been to take it upmarket from the European-only Vectra it replaced to compete directly with GM Europe engineering team working out of Russellsheim, Germany has primary responsibility for development of the mid-size platform with additional input and support coming from engineering and design teams in the United States and Asia. The Regal for North America was a comparatively late addition to the Epsilon II lineup, although the Buick version has been part of the plan from day one for the Chinese market, and as such launched just months after the Insignia in late 2008. The first Epsilon II vehicle to come to market was the Photos by Sam Abuelsamid / Copyright ©2010 Weblogs, Inc. Is the Regal really a genuine European sports sedan as our title claims? Read on to find out.
Regal, Buick invited us to its birthplace in Germany to show off its moves. We had a brief introduction to the car last fall, but when the time came to really exercise the Saturn Aura has now been re-purposed in North America as the all-newīuick Regal. The car that was intended to have become the second generation Hummer have all passed into the history books and In those late pre-bankruptcy days, few outside of Federico's team had any idea what General Motors' vehicle line executive for its global mid-size car platform code-named Epsilon II. The thought of holding a vehicle launch drive for a newīuick sedan at Germany's Nürburgring race track would have been considered utterly absurd 18 months ago to just about anyone except Jim Federico. 2011 Buick Regal on the Nürburgring – Click above for high-res image gallery
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